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?Larraine Segil provided valuable, insightful, and solid ideas by presenting useful diagnostic methods, ideas, tools, and key points for successful alliance development, an essential tool in business survival.? ?Ron Khormaei, Ph.D., Section Manager Personal Printing, Hewlett Packard Company With the factors of accurately measuring an alliance ? productivity, decision making, team performance, new customers, and damage control ? obtaining a precise measurement can be a complex and overwhelming task. Knowing the specific measurement to use at what point in the life cycle of the alliance is...

Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.

From the Hardcover edition.