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MP3 blogs and their aggregators, which have risen to prominence over the past four years, are presenting an alternative way of promoting and discovering new music. This book argues that MP3 files greatly affect MP3 blogs in terms of shaping them as: a genre separate from general weblogs and music blogs without MP3s, especially due to the impact of MP3 blog aggregators such as The Hype Machine and Elbows; a particular form of rhetoric illuminated by Kenneth Burkes dramatistic ratios; and a potentially subversive subculture, which like other subcultures, exists in a symbiotic relationship with...