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Building on the authors' own extensive global experience at Nokia and E.ON, as well as the experience of many other experts in the field, this book offers the first-ever how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies. It is designed to be practical - for those who want to act upon what they have read. It will fill a long-neglected niche as a day-to-day reference guide for practitioners. Corporate Community Involvement demonstrates what to do and how to do it.

Corporate Community Involvement offers the first-ever roadmap to strategic community involvement. Building on their extensive experience, Nick Lakin and Veronica Scheubel have designed this book to be practical--for those who want to act upon what they read. The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson--as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get...