Corporate Community Involvement: The Definitive Guide to Maximizing Your Business' Societal Engagement

ISBN-13: 9781906093334 / Angielski / Twarda / 2010 / 280 str.

Lakin, Nick

Opis

Building on the authors' own extensive global experience at Nokia and E.ON, as well as the experience of many other experts in the field, this book offers the first-ever how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies. It is designed to be practical - for those who want to act upon what they have read. It will fill a long-neglected niche as a day-to-day reference guide for practitioners. Corporate Community Involvement demonstrates what to do and how to do it.