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Olivia is just turning thirteen, the oldest in a family of four children in Canberra, Australia. On her birthday her father issues her with a challenge. We follow Olivia through her first year as a teenager and how she responds to that challenge. We read about her adventures, disasters, struggles and successes at school, with her family and with her friends.

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?

The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization,...