Social Media and Public Relations: Fake Friends and Powerful Publics

ISBN-13: 9780367278984 / Angielski / Miękka / 2019 / 224 str.

Judy Motion; Robert L. Heath; Shirley Leitch

Opis

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.

Spis treści

1. Identify the Problems: Social media and public relations 2. “Don’t Do Anything Stupid”: Social media affordances, policies and governance agendas 3. Create Yourself: Corporate identity for interconnected publics 4. Speak the Truth: Transparency, power/knowledge and authenticity 5. Engage: One-way, two-way, and every-way6. Connecting with Creativity: Worlds, identities, publics as content production and co-production 7. Activist Power: Critical public engagement 8. Protect Yourself: Issues of privacy and regulation 9. Know Your Risks: A collective orientation 10. Navigate the Issues: Situating power/knowledge within public relations 11. Public and Private Clashes and Collaborative Dialogue 12. Conclusion

O autorze

Judy Motion is Professor of Communication at the University of New South Wales, Australia. Robert L. Heath is Professor Emeritus at the University of Houston, USA. Shirley Leitch is Dean and Professor of Communication at the Australian National University, Australia.