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This work investigates the ways in which global standardization organizations establish, negotiate, and maintain their authority and legitimacy, thereby inducing companies, states, and other organizations to adopt and implement the voluntary standards they produce.

Based on fourteen empirical case studies, this far-reaching book explains why and how markets are organized, through examining the role of values and value work in markets. Economic values shape markets, as do sustainability, safety, decency, public health and democracy. Based on micro-process studies in a large number of markets, this innovative volume presents a typology of strategic responses to value plurality in markets and helps explain how such value work influences market reform. Value plurality may be reinforced and turned into open conflicts, but may also be played down in...