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Tourism is a central part of regional development strategies in many localities around Europe, not just in traditional coastal or mountain resorts but also in areas without a strong track record with regard to visitor economy. In a globalising world, destinations can no longer take their traditional visitors for granted and escape growing competitive pressures, because increasingly experienced, specialised and demanding travellers now have a vastly greater number of potential destinations to choose from. Both well-established and emerging tourist destinations are therefore under pressure...