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Kognitive Strukturen in Der Konsumforschung: Entwicklung Und Erprobung Eines Verfahrens Zur Offenen Erhebung Assoziativer Netzwerke
ISBN: 9783790804805 / Niemiecki / Miękka / 1990 / 300 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Das Buch prasentiert einen neuen Ansatz zur Analyse von Konsumentenverhalten. Im Zentrum steht der Begriff der kognitiven Struktur: die Gesamtheit von Erfahrungen, Wunschen und Kenntnissen eines Konsumenten in Bezug auf eine Produktklasse. Es wird ein Modell kognitiver Strukturen entwickelt und gezeigt, wie sich die kognitive Struktur sowohl auf das Kaufverhalten als auch auf das Verhalten von Respondenten in einer Erhebungssituation auswirkt. Von daher wird es moglich, theoretisch begrundet ein Verfahren zur Messung kognitiver Strukturen zu entwickeln. Dieses Verfahren grundet auf...
Das Buch prasentiert einen neuen Ansatz zur Analyse von Konsumentenverhalten. Im Zentrum steht der Begriff der kognitiven Struktur: die Gesamtheit von...
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cena:
199,51 zł |
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Consumers, Policy and the Environment: A Tribute to Folke Ölander
ISBN: 9781461498070 / Angielski / Miękka / 2014 / 367 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Professor Folke 0lander celebrates his 70th birthday the 21st of July 2005. With this "Festschrift," Folke 01ander7s colleagues and collaborators over the years want to honour him and to express their appreciation of his life-long contribution to - search, especially research within the themes reflected in the title of this volume: Consumers, Policy and the Environment. Having established close collaboration with European economic psychology's grand old man, Karl-Erik Warneryd, already during his PhD study, Folke 0lander became an active contributor to the development of economic psychology...
Professor Folke 0lander celebrates his 70th birthday the 21st of July 2005. With this "Festschrift," Folke 01ander7s colleagues and collaborators over...
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cena:
582,32 zł |
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Consumers, Policy and the Environment: A Tribute to Folke Ölander
ISBN: 9780387250038 / Angielski / Twarda / 2005 / 367 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Professor Folke 0lander celebrates his 70th birthday the 21st of July 2005. With this "Festschrift," Folke 01ander7s colleagues and collaborators over the years want to honour him and to express their appreciation of his life-long contribution to - search, especially research within the themes reflected in the title of this volume: Consumers, Policy and the Environment. Having established close collaboration with European economic psychology's grand old man, Karl-Erik Warneryd, already during his PhD study, Folke 0lander became an active contributor to the development of economic psychology...
Professor Folke 0lander celebrates his 70th birthday the 21st of July 2005. With this "Festschrift," Folke 01ander7s colleagues and collaborators over...
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cena:
582,32 zł |
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Consumer trends and new product opportunities in the food sector: 2017
ISBN: 9789086863075 / Angielski Termin realizacji zamówienia: ok. 30 dni roboczych. The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how...
The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same tim...
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cena:
362,88 zł |
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Understanding Economic Behaviour
ISBN: 9789401076142 / Angielski / Miękka / 2011 / 441 str. Termin realizacji zamówienia: ok. 20 dni roboczych. may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and that the kind of optimal use of that information postulated in many economic theories is therefore not possible. The research methods used are mainly geared towards empirical research, and there mostly towards survey research and experimentation. Experimentation involves most often simulated behaviour in a laboratory, which allows the experimental manipulation of possible causes of behaviour which would not be possible in real life. Survey...
may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and...
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cena:
582,32 zł |
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Products and Process Innovation in the Food Industry
ISBN: 9781461284338 / Angielski / Miękka / 2011 / 242 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rat...
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cena:
582,32 zł |
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Agricultural Marketing and Consumer Behavior in a Changing World
ISBN: 9780792398561 / Angielski / Twarda / 1997 / 315 str. Termin realizacji zamówienia: ok. 20 dni roboczych. As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face...
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping h...
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cena:
582,32 zł |
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Understanding Economic Behaviour
ISBN: 9780792304821 / Angielski / Twarda / 1989 / 441 str. Termin realizacji zamówienia: ok. 20 dni roboczych. may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and that the kind of optimal use of that information postulated in many economic theories is therefore not possible. The research methods used are mainly geared towards empirical research, and there mostly towards survey research and experimentation. Experimentation involves most often simulated behaviour in a laboratory, which allows the experimental manipulation of possible causes of behaviour which would not be possible in real life. Survey...
may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and...
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cena:
582,32 zł |
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Market Orientation in Food and Agriculture
ISBN: 9781461285571 / Angielski / Miękka / 2011 / 284 str. Termin realizacji zamówienia: ok. 20 dni roboczych. In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of...
In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The R...
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cena:
582,32 zł |
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