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Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent? Why School Communication Matters offers tips and strategies for handling these and other difficult situations. This book is an easy-to-use reference for the communication dilemmas that today's superintendents and principals face by looking at real life challenges, reframing issues in ways that suggest new and effective solutions. New generations of parents expect better and faster connections with schools. Podcasts, instant messaging, chat rooms and blogs have left...

Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. -Demonstrates how school leaders can design effective two-way communication strategies with their own communities--because one...

Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. -Demonstrates how school leaders can design effective two-way communication strategies with their own communities--because one...

Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent? Why School Communication Matters offers tips and strategies for handling these and other difficult situations. This book is an easy-to-use reference for the communication dilemmas that today's superintendents and principals face by looking at real life challenges, reframing issues in ways that suggest new and effective solutions. New generations of parents expect better and faster connections with schools. Podcasts, instant messaging, chat rooms and blogs have left...