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Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews...

A bustling industrial community in the 19th century, Cold Spring Harbor was once described as "a sweet bay of beauty." The area briefly served as a whaling port and was a center for shipbuilding, milling, and farming. Located just 35 miles from midtown Manhattan, Cold Spring Harbor was a fashionable summer resort for New York City residents who came to the area during the Gilded Age to enjoy the cool breezes off the shores of the harbor. Today, Cold Spring Harbor is a residential community with excellent schools, active organizations, museums, and the world-renowned Cold Spring Harbor...