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Corporate Social Responsibility is gaining attention among all industries. It means the responsibility today s companies have towards the current and the future society to meet their needs. Youth tourism has a long history in Germany. As one of the first countries investing in this niche market, Germany is still a world wide leader. This book links two growing niche markets of youth travel and sustainable tourism, analyzes their importance for the industry and gives reasons for youth travel tour operators to commit to sustainable tourism. In the end, ideas are presented, what a CSR-policy...

The Internet offers different ways for companies to make themselves visible and successful with their marketing activities. Due to its fast growing popularity, many companies have discovered the opportunities that arise from social media and have started marketing campaigns on the social web. However, most companies lack an appropriate social media strategy and a way to measure their social media success, which makes their social media activities a waste of time, or even harm their reputation. Due to the growing popularity of social media and as a response to the companies' social media...