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Signs shape our lives: we are surrounded by signs, we surround ourselves with signs, and usually we are completely unaware of it. Rudi Keller shows how signs emerge, function, and develop in the permanent process of language change. He recombines thoughts and ideas from Plato to the present day to create a new theory of the meaning and evolution of icons and symbols. By assuming no prior knowledge and by developing his argument from first principles, he has written a basic text which includes all the necessary features: easy style, good organization, original scholarship, and historical...