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In the realm of economic growth, markets may provide the incentives to profit maximizing participants to develop new technologies, products, resources of supply, new markets and methods of exploiting them. Agricultural marketing acts as an agent of rural development. Moreover, agricultural marketing will play a coordinating rule, steering supply and demand with respect to place, time and form utilities. If the production system works efficiently, it produces suitable incentives to meet consumers needs more accurately in terms of type, quality and quantity of supply. Production is thus adapted...

The economic policy of Ethiopia aims at ensuring rapid and sustainable development through an agriculture-centered development strategy. This strategy is known as Agriculture Development Led Industrialisation strategy (ADLI), and concentrates mainly on the linkages between agriculture and other sectors of the economy. Agricultural growth is seen as a guarantee against food insecurity in the country. The food security strategy5 of Ethiopia is based on three important aspects: a)increasing food and agricultural production, b) improving food entitlement and c) strengthening capacity to manage...