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Kenyan ecotourism industry has not fully exploited the opportunities presented by the internet to propagate its growth. The internet provides a new and important electronic commerce medium for tourism. The scale of the internet and its use to promote disingenuous ecotourism products may accelerate negative outcomes. However, the understanding of internet-based ecotourism developments - both delivery and outcomes - is limited. The overall purpose of this study is to assess the possible impacts of the internet technology on the Ecotourism industry in Kenya. The advancement of Internet...