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High fidelity analysis and simulation tools are not appropriate for conceptual design and designers are required to work with incomplete and informal information to evaluate their concepts. This book reviews the typical low-fidelity technical evaluations that could be done after idea generation and introduces a tool that is developed to facilitate it. The tool helps designers to develop a network of physical equations to model and simulate design concepts.

The content of this book is consisted of four main matters. First the necessity of innovation adoption is discussed, particularly in the new millennium both in developed and developing countries. Then the concept and some important models regarding innovation adoptions are shown. The researches regarding the subject also are reviewed. The innovation dissemination theory is scanned as s the third part of the book by the authors. Finally a case study which has been down as an academic dissertation in an Iranian company is reported.