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Now is your chance. Starting up a business has never been more exciting.

This book explains what you really need to know to make your business a success:
- How you'll know if you've got a good idea
- The practicalities of setting up a company
- How to manage the money
- How to sell what you do
- How to make sure you stay soon through it all.

This is the book you need to swagger into the Dragon's Den full of...

If you work in business, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid "reaching out," or "walking the talk," or "shifting paradigms," or "thinking outside the box." No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this guidebook, aptly described as "the world's most comprehensive collection" of the top 2,000 business terms and jargon that have infected us all. Stay sane (and keep your...

Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.

As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick.

40 books - including Hot, Flat and Crowded and...

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.
This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you...