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Contemporary sport business is international. From international competitions and events, global sponsorship deals and marketing, sports labor markets, international broadcasting rights, to lucrative flows of sports tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law. With cases and authors from the Americas, Europe, Asia, Africa and Australasia, this is...