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wyszukanych pozycji: 7
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Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits
ISBN: 9780471979937 / Angielski / Twarda / 2007 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Praise for
Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth." -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management "Clancy and Krieg debunk the popular myth that... Praise for
Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sal... |
cena:
103,06 |
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A Practical Guide to the Short-Term Lets Licensing Scheme in Scotland
ISBN: 9781914608759 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
453,13 |
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Objects of War: Currency in a Time of Conflict
ISBN: 9781907427909 / Angielski / Twarda / 2019 / 224 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
122,44 |
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Simulated Test Marketing: Technology for Launching Successful New Products
ISBN: 9780739104255 / Angielski / Miękka / 2002 / 320 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test...
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line e...
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cena:
225,30 |
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Counterintuitive Marketing: Achieving Great Results Using Common Sense
ISBN: 9781439167250 / Angielski / Miękka / 2009 / 368 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions...
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing compan...
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cena:
92,30 |
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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
ISBN: 9780761915829 / Angielski / Miękka / 1999 / 244 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported i...
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cena:
411,41 |
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Research Handbook on Adult Learning and Education
ISBN: 9781800886650 / Angielski / Twarda / 2025 / 258 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This innovative Research Handbook rethinks current paradigms in adult education, providing a toolkit for responding to the challenges and opportunities for adult education and lifelong learning amidst a changing world. Contributing authors analyse key aspects of the field through the lenses of democracy, sustainability, and social justice. Adopting a non-traditional discourse approach, international practitioners and scholars collaboratively analyse relevant issues within the field, such as adult education for indigenous people, pedagogy, inclusion and the history of lifelong learning. They...
This innovative Research Handbook rethinks current paradigms in adult education, providing a toolkit for responding to the challenges and opportunitie...
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cena:
902,21 |
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