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-White- is not a book about colors. It is rather Kenya Haras attempt to explore the essence of -White-, which he sees as being closely related to the origin of Japanese aesthetics - symbolizing simplicity and subtlety. The central concepts discussed by Kenya Hara in this publication are emptiness and the absolute void. Kenya Hara also sees his work as a designer as a form of communication. Good communication has the distinction of being able to listen to each other, rather than to press one's opinion onto the opponent. Kenya Hara compares this form of communication with an -empty container-....

Highlighting the universal importance of the color white in culture

For Kenya Hara, design begins with comprehension of the unknown. In contrast to
-information, - -exformation- describes how little we really know and thus becomes
the starting point for any type of design. Based on a range of projects the book
describes what -exformation- can look like in design practice and how this concept
alters our classic understanding of information design. Following the path embarked
on in Designing Design (2007) and its successor, White (2010), Ex-formation
continues to explore the void, absence, and indeterminacy in contemporary design.

Explore the enduring beauty of Japanese design through some 250 objects, ranging from bento boxes, calligraphy brushes, and Shoji sliding doors to Noguchi's Akari lamp, the iconic Kikkoman soy sauce bootle, and a modern‐day kimono designed by Issey Miyake.

Printed on craft paper and bound in the traditional Japanese style, WA features stunning, full‐page illustrations and an introduction by MUJI art director Kenya Hara.