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A diverse and dynamic branch of American journalism, the specialized business press has helped to shape our trades, our industries, our businesses, our professions--our economic way of life. This volume provides a glimpse into the specialized business press. It includes profiles, arranged alphabetically, of some 70 periodicals, reflecting the diversity of the specialized business press. The selection of journals was based on the publication's historical importance, dominance in the field, and editorial excellence. Each entry provides a historical profile of the journal, a discussion of its...

Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience.

This reference book is a guide to women's consumer magazines published in the United States. Included are profiles...

Throughout American history, women have worked in reform organizations, informal community groups, and consciousness-raising societies to change their neighborhoods, their states, and their nation. To accomplish social change, women have needed to communicate effectively among themselves and with society as a whole. Throughout the 19th and 20th centuries, women created numerous periodicals to address social, political, and economic issues. Many of these were short-lived newsletters, while others continue to be published today.

Through entries on more than 70 individual periodicals...