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In the second decade of the twenty-first century, the crusade against sugar rose to prominence as an urgent societal problem about which something needed to be done. Sugar was transformed into the common enemy in a revived ‘war on obesity’ levelled at ‘unhealthy’ foods and the people who enjoy them. Are the evils of sugar based on purely scientific fact, or are other forces at play? Sugar rush explores the social life of sugar in its rise to infamy. The book reveals how competing understandings of the ‘problem’ of sugar are smoothed over through appeals to science and the...

Immersion is about the extreme sport of marathon swimming. Drawing on extensive (auto)ethnographic data, Immersion explores the embodied and social processes of becoming a marathon swimmer and investigates how social belonging is produced and policed. Using marathon swimming as a lens, this foundation provides the basis for an exploration of what constitutes the 'good' body in contemporary neoliberal society across a range of sites including charitable swimming, fatness, gender and health. The book argues that the self-representations of marathon swimming are at odds with its lived realities,...