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It's true. Creating industry standards is a game. To be successful at it, you must be cooperative as well as competitive, proactive as well as instinctive, technical as well as practical. You've got to know the rules of the game as well as various strategies for winning it. Which is why standards veteran and blogger Karen Bartleson wrote '#STANDARDStweet Book01, ' the must-have playbook for industry standards leaders and followers.

In 140 bite-sized insights, Bartleson illuminates the standards game for readers by providing an understanding of what standards are and why they are...

Technical standards play an important role in business as well as everyday life. They provide opportunities for market growth and competition. They enable interoperability. They make customers happier. They bring order out of chaos. Existing technical standards are being updated constantly, and new ones are being produced in increasingly greater numbers.

But do you know what it takes to create an "effective" standard?

The 'Ten Commandments for Effective Standards, ' written by computer chip industry veteran Karen Bartleson and illustrated by corporate cartoonist Rick Jamison, will not...