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The powerful individualist and subjectivist turn in anthropology - a turn that cannot be easily separated from larger political processes of neo-liberalism and neo-conservatism - is one factor resulting in notions of the social and of society as becoming little else than empty shells of small or no analytical value.

The essays presented here, all by leading anthropologists, take a variety of positions on the matter of the retreat of the social. All demonstrate that if anthropology and other social sciences are to fulfill the task of a critical understanding of the diverse...

- Is there such a thing as an Australian national identity? Or is Australia just a melting pot of different peoples and cultures without a common culture?

- What is distinctive and what is universal about everyday life in Australia?

In a post-colonial age of globalizing economies, the political quest for national 'identity' is increasingly urgent. This topical book traces the ways in which the Australian state and its people struggle to represent the social and cultural practices of everyday life in an attempt to draw meaning from diverse understandings of pasts, presents and...

- Is there such a thing as an Australian national identity? Or is Australia just a melting pot of different peoples and cultures without a common culture?

- What is distinctive and what is universal about everyday life in Australia?

In a post-colonial age of globalizing economies, the political quest for national 'identity' is increasingly urgent. This topical book traces the ways in which the Australian state and its people struggle to represent the social and cultural practices of everyday life in an attempt to draw meaning from diverse understandings of pasts, presents and...

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.

The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from...

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media.

What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;el Kapferer examines the theory and practice of rumors, focusing on specific areas such as entertainment, criminal behavior, business and...

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media.

What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;el Kapferer examines the theory and practice of rumors, focusing on specific areas such as entertainment, criminal behavior, business and...

Anthropology begins in the encounter with the 'exotic' what stands outside of--and challenges--conventional or established understandings. This volume confronts the distortions of orientalism, ethnocentrism, and romantic nostalgia to expose exoticism, defined as the construction of false and unsubstantiated difference. Its aim is to re-found the importance of the exotic in the development of anthropological knowledge and to overcome methodological dualisms and dualistic approaches.


Chapters look at the risk of exoticism in the perspectivist approach, the significant exotic...