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wyszukanych pozycji: 12
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Rumors: Uses, Interpretations and Images
ISBN: 9781412851558 / Angielski / Miękka / 2013 / 297 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media. What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;el Kapferer examines the theory and practice of rumors, focusing on specific areas such as entertainment, criminal behavior, business and... Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors comm... |
cena:
229,93 zł |
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Ré-inventer les marques: La fin des marques telles que nous les connaissons
ISBN: 9782212555448 / Francuski / Miękka / 2012 / 240 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
109,55 zł |
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking
ISBN: 9780749465155 / Angielski / Miękka / 2012 / 512 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from... Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference ... |
cena:
247,54 zł |
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Luxe: Nouveaux challenges, nouveaux challengers
ISBN: 9782212564884 / Francuski / Miękka / 2016 / 306 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
147,88 zł |
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Les marques Capital de l'entreprise
ISBN: 9782212539080 / Francuski / Miękka / 2015 / 824 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
244,28 zł |
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Les remarques à l'épreuve de la pratique: Identifier et analyser les dérives et les erreurs couramment observées dans la pratique des marques, pour apprendre d'elle
ISBN: 9782708127340 / Francuski / Miękka / 2002 / 218 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
120,50 zł |
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
ISBN: 9780749474362 / Angielski / Miękka / 2015 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych. In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and branding expert Jean-Noel Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays...
In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and ...
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cena:
181,51 zł |
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Rumors: Uses, Interpretations and Images
ISBN: 9780887383250 / Angielski / Twarda / 1990 / 295 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media. What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;el Kapferer examines the theory and practice of rumors, focusing on specific areas such as entertainment, criminal behavior, business and... Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors comm... |
cena:
522,64 zł |
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
ISBN: 9780749479121 / Angielski / Twarda / 2016 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych. In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and branding expert Jean-Noel Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays...
In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and ...
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cena:
533,69 zł |
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Advances in Luxury Brand Management
ISBN: 9783319511269 / Angielski / Twarda / 2017 / 256 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand...
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cena:
700,39 zł |
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Advances in Luxury Brand Management
ISBN: 9783319845746 / Angielski / Miękka / 2018 / 256 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
700,39 zł |
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
ISBN: 9780749464912 / Angielski / Twarda / 2012 / 408 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The new edition of The Luxury Strategy includes more information about digital strategy, globalization, sustainable... Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" a... |
cena:
203,52 zł |
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