Applying Business Intelligence and Innovation to Entrepreneurship

ISBN-13: 9798369345030 / Angielski / Miękka / 2024 / 346 str.

Kannapat Kankaew, Parinya Nakpathom, Alhuda Chnitphattana

Opis

Smart watches, autonomous vehicles, and talking robots are now an everyday part of life for many regions of the world. The digital revolution has now permeated nearly every facet of our existence. This surge in technological advancement has ushered in what economists term an "innovation economy." In this era, the synergy between technology and business intelligence propels groundbreaking innovations, fostering entrepreneurial ventures across various sectors. These ventures encompass an array of industries, including agriculture, fast-moving consumer goods, hospitality, cultural and indigenous products, to name just a few. While these entrepreneurial endeavors bring forth creativity and contribute to circular economies within communities, not all manage to navigate the challenging environment successfully. This raises a pressing concern – how can entrepreneurs harness the power of business intelligence and innovation to achieve sustainability and a competitive edge in today's complex business landscape? Applying Business Intelligence and Innovation to Entrepreneurship brings a definitive solution to academicians, researchers, and students who seek a comprehensive understanding of the dynamic interplay between entrepreneurship, business intelligence, and innovation. By dissecting various types of organizations, from small and medium-sized enterprises (SMEs) to technology-based startups like Fintech, digital marketing, and community-driven initiatives, this book paints a vivid picture of the entrepreneurial ecosystem. It delves deep into the symbiotic relationship between local wisdom and innovation, shedding light on how entrepreneurs can seize opportunities presented by disruptive and unpredictable phenomena. Covering a spectrum of topics, from the intersection of blockchain and entrepreneurship to sustainable innovation in social enterprises, this book is an invaluable resource for those looking to navigate the multifaceted world of modern entrepreneurship. By exploring how entrepreneurs can leverage technology, data science, and business intelligence, it equips readers with the knowledge and tools necessary to not only survive but thrive in the ever-evolving business landscape.