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The assessment of needs, sources, and search behaviors of agri-media users focuses on understanding how farmers, researchers, and industry professionals access and utilize agricultural information. It identifies key information needs such as market trends, crop management, and technology updates. Agri-media users often rely on digital platforms, social media, and specialized agricultural websites as primary sources. Search behaviors indicate a preference for concise, easily accessible content, often using mobile devices. The assessment helps agri-media providers tailor content and platforms...

This book is very usefull for the students of Agril economics, policy makers, processing industries as well as exporters/importers of spices. Seed spices the single largest group of spices has a prominent place in Indian economy because of their high domestic consumption and growing demand for export mainly in the form of value added products. Quality constraints can be minimized through processing i.e. value addition. Gujarat being an important seed spices producing state of India, the economy of seed spices has great bearing on the livelihood of the farmers of this area. Thus, the present...