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wyszukanych pozycji: 3
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The Marketing Era: From Professional Practice to Global Provisioning
ISBN: 9780415945431 / Angielski / Twarda / 2003 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) Tracing the genealogy of marketing The Marketing Era maps out the organizing principles and cultural logic of the profession. Kalman Applbaum looks at topics such as the logic of marketing strategy, global marketing practice and the moral history of marketing.
Tracing the genealogy of marketing The Marketing Era maps out the organizing principles and cultural logic of the profession. Kalman Applbaum looks at...
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cena:
814,17 |
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Consumption and Market Society in Israel
ISBN: 9781859736890 / Angielski / Miękka / 2004 / 218 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Israel has been remodelling itself on Western consumer societies for the last twenty years. Most Israelis now aspire to the "accessories" of Western lifestyles--private automobiles, cell phones, shopping malls, and travel abroad. International franchises such as McDonald's, Office Depot, Benetton, IKEA, and Toys 'R' Us increasingly feature in the Israeli landscape, and advertising has emerged as a potent force. Consumption and Market Society in Israel shows how different groups--kibbutzniks, Israeli Arabs, Ultra-Orthodox Jews, new immigrants, and middle-class Israelis--alternately... Israel has been remodelling itself on Western consumer societies for the last twenty years. Most Israelis now aspire to the "accessories" of Wester... |
cena:
183,41 |
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The Marketing Era: From Professional Practice to Global Provisioning
ISBN: 9780415945448 / Angielski / Miękka / 2003 / 272 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Tracing the genealogy of marketing Marketing Era maps out the organising principles and cultural logic of the profession. In the first book of its kind, Kalman Applbaum looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing.
Tracing the genealogy of marketing Marketing Era maps out the organising principles and cultural logic of the profession. In the first book of its kin...
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cena:
154,44 |
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