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The past thirty years has seen major changes in both the optical retail and wholesale sector. Where privately owned businesses are working hard against the seemingly relentless tide of commercialism. What do we expect when professional buyers, marketers, trainers and advertising agencies come face to face with the clinician running their privately owned enterprise?

The thing is the challenges are essentially the same for any business. To find people who want to buy what you have to offer and keep them coming back for more, which is all about information, communication and education....

The past thirty years has seen major changes in both the optical retail and wholesale sector. Where privately owned businesses are working hard against the seemingly relentless tide of commercialism. What do we expect when professional buyers, marketers, trainers and advertising agencies come face to face with the clinician running their privately owned enterprise?

The thing is the challenges are essentially the same for any business. To find people who want to buy what you have to offer and keep them coming back for more, which is all about information, communication and education....