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New York mayor Michael Bloomberg claims to run the city like a business. In "Bloomberg's New York," Julian Brash applies methods from anthropology, geography, and other social science disciplines to examine what that means. He describes the mayor's attitude toward governance as the Bloomberg Way--a philosophy that holds up the mayor as CEO, government as a private corporation, desirable residents and businesses as customers and clients, and the city itself as a product to be branded and marketed as a luxury good.

Commonly represented as pragmatic and nonideological, the Bloomberg Way,...

New York mayor Michael Bloomberg claims to run the city like a business. In "Bloomberg's New York," Julian Brash applies methods from anthropology, geography, and other social science disciplines to examine what that means. He describes the mayor's attitude toward governance as the Bloomberg Way--a philosophy that holds up the mayor as CEO, government as a private corporation, desirable residents and businesses as customers and clients, and the city itself as a product to be branded and marketed as a luxury good.

Commonly represented as pragmatic and nonideological, the Bloomberg Way,...