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A practical, self-help guide to multiple sclerosis providing important information about MS - and how to live with it.

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive...

This book presents a collection of research-based narratives exploring the learning of pre-service teachers and teacher educators in a range of international professional experience (IPE) settings.