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This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.

Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the...

While other books, college courses, and training programs give you the theory and how-to of the profession, Confessions of an Event Planner reveals the real world of event planning and what can happen--usually the unexpected--on an event program when actual...

Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner...

Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad.

Marketing Your Event...

Beyond that, budgets are on the chopping block and competition for business is tight. In that environment, people often cut not just financial corners, but the ethical ones, too. There's a fine line between innocent perks and...

Backyard Books: Are You a Bee? by Judy Allen with illustrations by Tudor Humphries shows that--from the perspective of a honeybee--the backyard is a busy place. A young bee faces many challenges as it takes its place in the hive and joins in the work of the bee community.

Backyard Books: Are You an Ant? by Judy Allen with illustrations by Tudor Humphries will give children who love to track ants an inside look at the everyday life of this fascinating insect, as they explore the similarities and differences to themselves.

Did you know that when a spider's web is damaged, a spider will often eat the remaining silk before making a new one? Young children will make many amazing discoveries about spiders in the captivating Backyard Books: Are You a Spider? by Judy Allen with illustrations by Tudor Humphries.

Unveiling the Silent Cries documents the events suffered by Sherry Bevill Moss at the hands of her husband. Unthinkable abuse plagued Sherry during a nineteen year period while she endured eleven pregnancies, three of which ended in miscarriages. The book details the types of abuse she suffered. Sherry thought she alone suffered sexual abuse but discovered differently from one of her children. When the chance arrived to free herself of this man, she acted quickly. He took the coward's way of dealing with his secret's explosure and the legal system's discipline for his years of marital...