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Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,5, University of Applied Sciences Constanze (Wirtschafts- und Sozialwissenschaften), language: English, abstract: Inhaltsangabe: Abstract: Against the backdrop of the Western world's saturated and fatigued consumer goods markets, the evolving of China's new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with...