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In the beautiful Appalachian region of America, the majesty of the mountains hides a dark and often deadly world below. It is 1896 when eight-year-old Hershel Martin quits school and begins work as a trapper boy--the one who sits alone in the dark mine, opening and closing an air directing trap door, or waiting for the coal to rumble down the chute and then raising a trapdoor so the coal can fall into mine cars on the track below.

As he battles to survive within a brutal industrial culture, Hershel seemingly has no choice but to follow those in his family who have worked the mines...

Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication...