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Cases In Health Care Marketing Features 40 Case Studies That Explore Real-World Scenarios Faced By Healthcare Marketing Executives. Divided Into Six Sections, The Book Covers Issues In Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful As A Stand-Alone Text Or As A Complement To Any Introductory Text On Healthcare Marketing, Cases In Health Care Marketing Challenges To Reader To Resolve The Case Through A Series Of Questions At The Conclusion Of Each Study. Solutions Are...

Health Care Marketing: Tools And Techniques Provides The Reader With Essential Tips, Strategies, Tools And Techniques For Successful Marketing In The Health Care Industry. Complete With Summary Questions And Learning Objectives, This Book Is A Must-Have Resource For Anyone Interested In Health Care Marketing. Both Students And Professionals Will Find This Text To Be Extremely Useful In Learning How To Build Effective Marketing Campaigns And Strategies.