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Mass media in the late nineteenth century was full of news from Mars. In the wake of Giovanni Schiaparelli’s 1877 discovery of enigmatic dark, straight lines on the red planet, astronomers and the public at large vigorously debated the possibility that it might be inhabited. As rivalling scientific practitioners looked to marshal allies and sway public opinion—through newspapers, periodicals, popular books, exhibitions, and encyclopaedias—they exposed disagreements over how the discipline of astronomy should be organized and how it should establish acceptable conventions of discourse. ...