Wyniki wyszukiwania:

Electronic Word of Mouth (eWOM) has recently grown exponentially with advances in internet technology. This new information medium has shifted the power of publication from professional publishers to anyone with an internet connection. Users, and particularly consumers, can now add, edit and view the information available through websites using this technology. Those businesses expected to be the most significantly impacted by the information medium are small accommodation providers. Due to this threat many recommendations have been made as to what managers in these businesses should do....