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Social movements are dynamic processes that are important to study because of their positive and negative impacts on individuals, cultures, language, governments, nations, and the world. They are at once socially, politically, and rhetorically complex. Although no single theoretical approach can encompass the entirety of social movements, interdisciplinary approaches allow for broader scope and richer theoretical explanatory power. The overall goal of this study is to develop a new theoretical approach to understanding social movements and apply it to the transnational organic agriculture...

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural,...