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Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Oxford Brookes University, language: English, abstract: Competing in today's economy and market has become complicated because of the existence of so many competitors, changing customer needs and behavior, and the evolving market on various aspects. One of the ways through which organizations can ensure they remain sustainable is through development of strategies that can give them a competitive advantage over the others. According to Lafley...

Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: A, course: Supply Chain Management, language: English, abstract: The paper presents the application of concepts learned in class on food and beverage services system. It discusses a case study of Mr. Brown. He is a client who has requested for food and beverage services from the hotel. The paper will show how the event is organized inclusive of the purchasing of the raw materials, preparation and conservation of food. In addition to that, the paper addresses the usage of the...