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Enduring scholarly interest in the process of strategy making stems from an abiding assumption that some ways of strategizing are more efficacious than others, and thus lead to higher firm performance in the long run; higher than luck alone would bring. Expressions of interest in and endorsements of the strategy process are abundant in the academic literature. For senior managers and leaders, the question of how to make effective strategies stands usually at the top of their agenda. Not surprisingly then, the quest to uncover stable principles of good strategy making has attracted much...

A hot topic in organizational science in recent years has been how organizational members conceptualize and make sense of their organizational worlds. The growing interest in cognition has coincided, not accidentally, with the increasing legitimacy of a constructionist point of view among organizational scholars. Bringing together the scholars whose work has fueled these theoretical developments, this volume covers broad ground - from cognitive coordination on the bridge of a Navy ship, to cultural belief systems in the California wine industry. Yet each contributor applies the insights of...