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In response to an article in Scientific American by Koch and Greenfield (October 2007), Joop Nieland has fired off his own carefully argued definition of consciousness. It is not, he maintains, a solipsistic notion. It is part of a system of correlated interactions and awarenesses, and as humans we have, in addition to our intuitive awareness, an objectivised, feeling-free intellect. And here lies the problem. There is a fissure, a split, and the way is open for our selves to become tainted by culturally decided 'truths' and regulations. The author's broad-based scientific approach covers...

With his background in engineering and physics and his knowledge of both Europe and Asia, Joop Nieland is excellently placed to comment persuasively on the 'cognitional mismanagement' which is eroding our environment and our very selves. The Western 'I am I' philosophy has induced unobtrusively, he says, an egoistically oriented mindset in stark contrast to the Asian 'We-philosophy' of togetherness. The culture clash cannot be ignored in the face of demographic imperatives. Physics, biology, socio-economics, philosophy and geography vie for first place in a broad-based text that gives us an...