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Branding Only Works on Cattle: The New Way to Get Known (and Drive your Competitors Crazy)
ISBN: 9781119206491 / Angielski / Other digital carrier / 2020 / 272 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Most people don't know it yet, but branding is dead.
Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience - so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior. Pretty pictures and funny taglines... Most people don't know it yet, but branding is dead.
Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on lo... |
cena:
115,27 zł |
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Today in the Histories of Social Media
ISBN: 9780985182465 / Angielski / Miękka / 2014 / 812 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Technology doesn't create social media phenomena as much as change and amplify it. Technology can't invent new human traits, or rewrite how we're wired. Today, we live at the cusp of a future that looks a lot like the futures our predecessors faced on this same day last year, a decade ago, or even a thousand years in the past. Each "today" essay documents a social phenomenon that is as real now as it was then. The short, two or three-paragraph entries reveal varied examples of crowdsourcing, viral, innovation, storytelling and every presumably new quality enabled by current technology. They...
Technology doesn't create social media phenomena as much as change and amplify it. Technology can't invent new human traits, or rewrite how we're wire...
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cena:
120,06 zł |
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Branding Only Works on Cattle: The New Way to Get Known (and Drive Your Competitors Crazy)
ISBN: 9780470742570 / Angielski / Twarda / 2009 / 272 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Most people don't know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little - if anything - to do with consumer behaviour. For example:
-Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin... Most people don't know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on l...
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cena:
151,19 zł |
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A Thousand Words: Why We Must Fight the Tyranny of Brief, Vague & Incomplete
ISBN: 9780985182427 / Angielski / Miękka / 2013 / 118 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This quick read draws on the science of the mind, ancient civilizations, mobile tech, Shakespeare, funny TV commercials, and a host of other diverse topics to explain why we prefer pictures over words, brevity over length and depth, and are thereby willingly giving up our ability to reach consensus and collaboration on any constructive action. Baskin makes a novel, contrarian conclusion come to life with illustrative examples, intriguing facts, and not a little bit of wit: it's not that a picture tells a thousand words, but rather we need a thousand words to understand most pictures. His...
This quick read draws on the science of the mind, ancient civilizations, mobile tech, Shakespeare, funny TV commercials, and a host of other diverse t...
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cena:
31,57 zł |
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Branding Only Works on Cattle
ISBN: 9780446178013 / Angielski / Twarda / 2008 / 272 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Most people don't know it yet, but branding is dead.
Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. Most people don't know it yet, but branding is dead.
Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on lo... |
cena:
196,22 zł |
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Bright Lights & Dim Bulbs: The Year in Marketing Buzz, Brilliance & Buffoonery, So You Don't Have to Repeat It -- 2010 Edition
ISBN: 9781440178405 / Angielski / Miękka / 2009 / 200 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This book is your resource and guide for better branding and marketing in 2010, culled from studies of 500+ companies worldwide, analysis in 260 essays on the award-winning Dim Bulb blog, and then distilled and refined to deliver:
- 9 strategic trends that challenge the conventional wisdom In addition to his blog,... This book is your resource and guide for better branding and marketing in 2010, culled from studies of 500+ companies worldwide, analysis in 260 essay...
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cena:
73,32 zł |
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