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Once seen as a fringe phenomenon, populism is back. While some politicians and media outlets present it as dangerous to the U.S., Europe, and Latin America, others hail it as the fix for broken democracies. Not surprisingly, questions about populism abound. Does it really threaten democracy? Why the sudden rise in populism? And what are we talking about when we talk about "populism"?

The Global Rise of Populism argues for the need to rethink this concept. While still based on the classic divide between "the people" and "the elite," populism's reliance on new media...

Once seen as a fringe phenomenon, populism is back. While some politicians and media outlets present it as dangerous to the U.S., Europe, and Latin America, others hail it as the fix for broken democracies. Not surprisingly, questions about populism abound. Does it really threaten democracy? Why the sudden rise in populism? And what are we talking about when we talk about "populism"?

The Global Rise of Populism argues for the need to rethink this concept. While still based on the classic divide between "the people" and "the elite," populism's reliance on new media...

Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.

How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue...

These two volumes update the earlier Means-Tested Transfer Programs in the United States with a discussion of the many changes in means-tested government programs and the results of new research over the past decade. While some programs that experienced falling outlays in the years prior to the previous volume have remained at low levels of expenditure, many...

Granddad's Dictionary is a book of challenges, questions, and riddles to individuals about themselves and about our civilization. It invites the reader to think unconventionally about morality, politics, and the meaning of American tradition and experience. The book is organized as reflections on sixty-five words, but the reader will find the sum greater than its parts. It argues that optimism, respect for all citizens, and financial and moral discipline can be the sources of a future far beyond our expectations. But this is not a recipe book. It challenges readers to question conventional...

FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics

"A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class

"Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control." -- B. Josep h Pine II, bestselling...