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Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity...

Newly available in paperback, this edition is an important volume of international significance, drawing together contributions from some of the leading scholars in the field and edited by a team headed by the acclaimed historian David Richardson. The book sets Liverpool in the wider context of transatlantic slavery and addresses issues in the scholarship of transatlantic slavery, including African agency and trade experience. Emphasis is placed on the human characteristics and impacts of transatlantic slavery. It also opens up new areas of debate on Liverpool's participation in the slave...