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In recent decades, research in political psychology has illuminated the psychological processes underlying important political action, both by ordinary citizens and by political leaders. As the world has become increasingly engaged in thinking about politics, this volume reflects exciting new work by political psychologists to understand the psychological processes underlying Americans political thinking and action.

In 13 chapters, world-class scholars present new in-depth work exploring public opinion, social movements, attitudes toward affirmative action, the behavior of political...

This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. It examines innovations in survey methodology and how survey scholars and practitioners should think about survey data in the context of the explosion of new digital sources of data.

In recent decades, research in political psychology has illuminated the psychological processes underlying important political action, both by ordinary citizens and by political leaders. As the world has become increasingly engaged in thinking about politics, this volume reflects exciting new work by political psychologists to understand the psychological processes underlying Americans political thinking and action.

In 13 chapters, world-class scholars present new in-depth work exploring public opinion, social movements, attitudes toward affirmative action, the behavior of political...

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This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data and provides guidelines that are useful in evaluating polls.

Aimed at graduate students initiating work on attitudes as well as longstanding scholars in the field, this text discusses the antecedents and consequences of attitude strength. The book may also be valuable to scholars in various applied disciplines such as political science and sociology.