wyszukanych pozycji: 4
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The New Global Marketing
ISBN: 9781516556069 / Angielski / Twarda / 2017 / 580 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
1485,94 |
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Country and Region Factbook
ISBN: 9781516508037 / Angielski / Miękka / 2016 / 102 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
73,42 |
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The New Global Marketing: Local Adaptation for Sustainability and Profit
ISBN: 9781516527076 / Angielski / Miękka / 2017 / 580 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
695,48 |
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Contemporary Brand Management
ISBN: 9781452242873 / Angielski / Miękka / 2014 / 272 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today's global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to the growth of brand equity and value, to brand extension and the management of a firm's brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout.
Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today's global ma...
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cena:
558,34 |