wyszukanych pozycji: 4
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Fundamentals of Advertising
ISBN: 9780750615624 / Angielski / Miękka / 1999 / 400 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques.
Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promo...
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cena:
277,56 zł |
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Fundamentals of Advertising
ISBN: 9781138161498 / Angielski / Twarda / 2017 / 400 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
681,40 zł |
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Fundamentals and Practice of Marketing
ISBN: 9781138160071 / Angielski / Twarda / 2017 / 388 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
832,82 zł |
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Fundamentals and Practice of Marketing
ISBN: 9780750654494 / Angielski / Miękka / 2002 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This revised text takes into account developments in the field - most particularly the changes wrought by new technology. It includes new chapters on direct marketing, public relations integrated marketing planning, wholesale and retail operations, and relationship marketing together with additional material on services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment.
This revised text takes into account developments in the field - most particularly the changes wrought by new technology. It includes new chapters on ...
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cena:
232,12 zł |