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Franchising is one of the most popular ways of starting or expanding a business. Although fraught with problems - a large intital outlay, unsocial hours, lack of control - it can be highly profitable. This book has been written with the specific aim of providing advice to business people who may be considering franchising as a means of expansion as well as to those who are looking to take up a franchise as an entry point into business.

This distinctive text makes social theory accessible to and usable by students. Whereas social theory is often seen as abstract, esoteric and separate from our understanding of the social world, here it is shown to be a flexible and practical resource for anyone wanting to explain social phenomena.

This expanded and updated second edition actively encourages readers to develop and practice their own capacities for social explanation:

- providing readers with a powerful 'tool kit' of five social theoretical concepts - Individuals, Nature, Culture, Action and Social Structure - that are...