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wyszukanych pozycji: 18
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Queen Victoria'S Paladins: Garnet Wolseley and Frederick Roberts
ISBN: 9781984514547 / Angielski / Twarda / 2018 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
137,53 zł |
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The Cauldron of War, 1914-1918: The Experiences of Robert Gardner, Mc Cambridge Classicist and Infantry Officer
ISBN: 9781796046755 / Angielski / Twarda / 2019 / 236 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
137,53 zł |
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Queen Victoria'S Paladins: Garnet Wolseley and Frederick Roberts
ISBN: 9781984514554 / Angielski / Miękka / 2018 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
91,67 zł |
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The Cauldron of War, 1914-1918: The Experiences of Robert Gardner, Mc Cambridge Classicist and Infantry Officer
ISBN: 9781796046762 / Angielski / Miękka / 2019 / 236 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
91,67 zł |
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Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths
ISBN: 9780761927990 / Angielski / Miękka / 2003 / 328 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Strongly disagreeing with Orwell's characterization of advertising as the noise of the ladle banging against the swill bucket to attract the pigs, Jones (communications, Syracuse U.) introduces the field of advertising by referring to theories he believes are incorrect at the head of each chapter
Strongly disagreeing with Orwell's characterization of advertising as the noise of the ladle banging against the swill bucket to attract the pigs, Jon...
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cena:
409,73 zł |
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Keynes's Vision: Why the Great Depression Did Not Return
ISBN: 9780415780001 / Angielski / Miękka / 2009 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. This new book by John Philip Jones describes the main features of Keynes's work, including the fiscal and monetary policies he recommended, together with a detailed tracking of how his theories played out in the American economy. The book focuses on each individual aspect of Keynes's doctrines: his revolutionary emphasis on the economy as a whole (the study that would later become known as macroeconomics);... John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years f... |
cena:
273,11 zł |
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Advertising Organizations and Publications: A Resource Guide
ISBN: 9780761912361 / Angielski / Twarda / 2000 / 360 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free... John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communi... |
cena:
560,94 zł |
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How Advertising Works: The Role of Research
ISBN: 9780761912415 / Angielski / Miękka / 1998 / 368 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'.
This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising in...
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cena:
648,74 zł |
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The Ultimate Secrets of Advertising
ISBN: 9780761922445 / Angielski / Miękka / 2002 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) This dynamic book covers four primary questions: * does advertising work? * how does advertising work? * how much advertising works? * how can advertising be measured and made accountable? Based on state-of-the-art research, The Ultimate Secrets of Advertising is a thorough study of advertising accountability and the comparison of investment and return. John Philip Jones analyses and clarifies the latest research into terms that professionals and students can use. He provides answers to the principle questions facing advertising professionals today, setting out a methodology that covers the...
This dynamic book covers four primary questions: * does advertising work? * how does advertising work? * how much advertising works? * how can adverti...
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cena:
556,07 zł |
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Keynes's Vision: Why the Great Depression Did Not Return
ISBN: 9780415773027 / Angielski / Twarda / 2007 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. This new book by John Philip Jones describes the main features of Keynes's work, including the fiscal and monetary policies he recommended, together with a detailed tracking of how his theories played out in the American economy. The book focuses on each individual aspect of Keynes's doctrines: his revolutionary emphasis on the economy as a whole (the study that would later become known as macroeconomics);... John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years f... |
cena:
731,67 zł |
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Burning Tanks and an Empty Desert: Based on the unpublished journal of Major John Sylvanus MacGill, MB, ChB, MD, Royal Army Medical Corps
ISBN: 9781504950299 / Angielski / Twarda / 2015 / 286 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) THE SUCCESSES AND SACRIFICES OF THE BRITISH ARMY IN 1914 This work is a study of military history 'from the top down' and also 'from the bottom up'. It describes a brigade - 4,000 men - of the old British Regular army that fought in the British Expeditionary Force in France in 1914. This army was of the highest quality but was very small. The book describes the strategy and tactics of the fighting, in which the British played a major role. But the work also describes the fighting from the point of view of junior officers and men in the ranks, 'from the bottom up'. JOHNNY. THE LEGEND AND...
THE SUCCESSES AND SACRIFICES OF THE BRITISH ARMY IN 1914 This work is a study of military history 'from the top down' and also 'from the bottom up'. I...
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cena:
132,94 zł |
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
ISBN: 9780761912392 / Angielski / Miękka / 1999 / 560 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single 'knowledge bank' of theory and practice for advertising students and professionals.
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativ...
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cena:
770,69 zł |
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International Advertising: Realities and Myths
ISBN: 9780761912453 / Angielski / Miękka / 1999 / 424 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
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cena:
556,07 zł |
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Burning Tanks and an Empty Desert
ISBN: 9781504950282 / Angielski / Miękka / 2015 / 286 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) THE SUCCESSES AND SACRIFICES OF THE BRITISH ARMY IN 1914 This work is a study of military history 'from the top down' and also 'from the bottom up'. It describes a brigade - 4,000 men - of the old British Regular army that fought in the British Expeditionary Force in France in 1914. This army was of the highest quality but was very small. The book describes the strategy and tactics of the fighting, in which the British played a major role. But the work also describes the fighting from the point of view of junior officers and men in the ranks, 'from the bottom up'. JOHNNY. THE LEGEND AND...
THE SUCCESSES AND SACRIFICES OF THE BRITISH ARMY IN 1914 This work is a study of military history 'from the top down' and also 'from the bottom up'. I...
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cena:
91,49 zł |
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Advertising Organizations and Publications: A Resource Guide
ISBN: 9780761912378 / Angielski / Miękka / 2000 / 360 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) A guide to the 77 key organizations and publications in the field of advertising and marketing communications.
A guide to the 77 key organizations and publications in the field of advertising and marketing communications.
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cena:
243,89 zł |
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How to Use Advertising to Build Strong Brands
ISBN: 9780761912439 / Angielski / Miękka / 1999 / 408 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and'brand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.
Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critic...
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cena:
556,07 zł |
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Dracula: The Suicide Club
ISBN: 9781976515781 / Angielski / Miękka / 2019 / 122 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
57,76 zł |
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What's in a Name?: Advertising and the Concept of Brands
ISBN: 9780765611123 / Angielski / Miękka / 2002 / 334 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns...
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Adver...
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cena:
243,84 zł |
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