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The 90% Rule synopsis: Opportunities grow businesses. Knowing which ones to capitalize on is what drives business success. In this milestone book, Tencer and Cardoso have integrated three fundamental principles of good business - leverage, process and entrepreneurial thinking into a pragmatic and powerful approach to business development. Years of hands-on research has shown them that the greatest opportunities lie in focusing on those that you are already 90% capable of. Full of captivating company examples and practical advice, this vital new resource shows you how to turn your...

If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator.
The title of this book, "Cause a Disturbance," says it all, and it most assuredly will cause a disturbance in the way you think about business: your business.
Everyone knows--and everyone talks about--how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, "There's a big difference between an occasional spark of innovation and an eternal flame." But the reality is different; most firms struggle to...